Initial Planning and Conceptualisation
I started developing my website last year, although it originally had a different name based on my own name. As I continued working on it, I realised that the original name did not represent what I wanted the website to become. I decided to rebrand it as MoRank Digital, which better reflects my goal of becoming an SEO specialist. I built the website using the WordPress Business plan and continued learning through regular practice. As my knowledge developed, I started using tools such as Yoast SEO, Google Search Console, Ahrefs and PageSpeed Insights. I also improved the website’s navigation, pages and overall structure.
Design Decisions and Rationale
I chose the Astra theme for MoRank Digital because I wanted the website to look professional, organised and easy to use. User experience was important to me because I did not want visitors to find the website difficult to read or navigate. I chose Roboto as the main font because it is clear and easy to read across the website. I also kept the navigation menu simple so visitors can easily access the most important pages, including Home, Services, About Me and Contact Us. My aim was to create a clean experience that encourages visitors to explore the website without becoming confused.
Technical Challenges and Solutions
One of the technical challenges I regularly encounter is orphan pages, where pages have no internal links pointing to them. I use Ahrefs Site Audit to monitor these issues and identify pages that need stronger internal linking. I have also faced other technical problems, including slow page speed, redirect issues and 404 errors. I regularly monitor my website and fix these problems when they appear. I have learned that publishing content is only part of managing a website. After publishing, I also need to monitor performance and resolve technical SEO issues to improve the website’s performance, structure and overall user experience.
Tools and Technologies Used
I use WordPress to create and manage my content and to improve the overall appearance and structure of my website. I also use Yoast SEO to optimise important SEO elements such as page titles, meta descriptions and URLs. Google Search Console helps me request indexing for new pages and monitor their search performance over time. After collecting performance data, I can identify areas that may need improvement. I also use PageSpeed Insights to test how quickly my pages load and identify performance problems that could affect visitors. Using these tools together has helped me improve both my website management and SEO knowledge. I also used WooCommerce to create and manage my Technical SEO Audit service, allowing customers to add the service to their cart and proceed through the checkout process.
Overall Development Process
When I first started developing MoRank Digital, I found it difficult to identify and fix technical issues and monitor the performance and authority of my pages. I also struggled with image optimisation. For example, I learned how to compress a large image from around 900 KB to approximately 350 KB to improve page loading speed. Through regular practice, I can now complete these tasks more confidently and understand why they are important for website performance. I have also started sharing my work and experiences on LinkedIn, including challenges I have faced, where I have received comments and likes from other users. I also created a Technical SEO Audit service using WooCommerce, allowing users to purchase the service directly through my website.